Love What You Do!

By: Georgia Trevor

     From as long as you can remember, you’ve been told that if you nurture your talents, you’ll never work a day in your life because you’d be in the field of what you love doing. How many people have you gotten a chance to run into that’s actually living that tale? I happen to have gotten very lucky and caught up with the Missouri Mavericks hockey team’s, Public Relations & Communications Manager, Madeleine Stroth and got a little taste of what pursuing your dreams can do for you.

         If you don’t know, the Missouri Mavericks The Missouri Mavericks will be competing in their 6th season in the Central Hockey League with their 2014-15 campaign. The Mavs have made the playoffs in each of their first five seasons, including winning the 2014 Bud Poile Governor’s Cup, capping off a season of franchise record regular-season wins (44).

        “Creativity is an essential part of my job with the Missouri Mavericks.  Outside of developing eye-catching graphics for MissouriMavericks.com and our social media platforms (Facebook/Twitter), it is extremely vital that I work with my team to continuously seek new ways of engaging our target audience. A big focus for me as the Public Relations & Communications Manager for the Mavericks is policing our brand and tailoring our brand message to different audiences.  Creativity is key when structuring numerous campaigns throughout the season to keep things fresh with consideration to both content and platform.”

           Being in media is no easy task. You have GOT to keep up with the trends and be open to change or get left behind!

           “In an industry that is constantly introducing new ways to interact with and reach fans, staying current in trends and creatively implementing new tools into your campaigns is vital.  (i.e. using SnapChat to give fans an insider perspective or live-streaming an interview using Google Hangouts).”

 Get hip or get left! You can’t have be creative with a closed minded way of thinking. Social media is taking this generation by storm and if you want to reach your audience (us), you’ll have the best luck by grabbing our attention through an app or site!

  “I use creativity every day in my position, whether it is creating a graphic or advertisement for an upcoming event, writing a press release, or brainstorming a promotion, there is always a need for new ideas.”

 Who said your passion can’t be your job? And who said passionately working in the field you love is unheard of?  One thing I love about creativity is that you set boundaries, and then break them into your own molded artwork!